The Pharmaceutic

The Pharmaceutic

How to Grow Your Brand With Ideal Granola Packaging

nuts packaging material

More creative brands focusing on good health are constantly entering the vast snack food market. The highly competitive nature of the snack food business necessitates that companies remain at the forefront of consumers’ minds by adapting to their requirements and tastes. It is important to note that your packaging plays a critical role not only … Read more

How to Eliminate Subjectivity From the Packaging Design Process

custom embossed labels

The importance of product packaging cannot be overstated. And although brand managers understand its importance, they don’t always make the best choices regarding graphic design and overall packaging components. During the CPG product development process, subjectivity (which is an enemy of the process) may lead to poor conversion rates and reduced profits. Effects of Subjectivity … Read more